The corridor connecting Scramble Square and Hikarie, where the redevelopment was completed a step earlier, was crowded with people

The redevelopment of the area around Shibuya Station never seems to end. Just when you think construction work there is finished, construction work here begins. Just when you think it is over, they are busy at work in the Sakuragaoka area. Although the Cerulean Tower has been towering over the area, Sakuragaoka, which had a humble image and could only be reached by crossing Aoyama-dori Avenue, may be completely transformed when the redevelopment work is completed in 2023.

The construction work going on incessantly in the vicinity of Shibuya Station did not happen to coincide with the construction. There is a large entity pulling the strings behind the scenes based on a blueprint. The grand design is being drawn up by the Tokyu Group. The Tokyu Group, which is based in Shibuya, is investing money to make its hometown more attractive, which is why large-scale redevelopment is taking place in front of the station.

The redevelopment project being undertaken by the Tokyu Group is based on the concept of "creating 'Entertainment City SHIBUYA' and making Shibuya 'the most desirable place to visit in Japan,'" and is said to enhance the appeal of Greater SHIBUYA through urban development. Words like "entertainment city" and "Greater SHIBUYA" are often used in corporate visions, but here again, I feel as if I am being led up in smoke. I could get a vague idea of what I was looking for, but I couldn't really understand what it was about. Upon closer reading, it seems that "Greater SHIBUYA" refers to the area within a 2.5-kilometer radius of Shibuya Station. This includes Aoyama, Yebisu, and Daikanyama. It is a roundabout way of saying "Greater SHIBUYA," but perhaps it is a wannabe declaration that Shibuya wants to join the ranks of such upscale neighborhoods as a result of the redevelopment project.

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