When thinking of a name for a new commercial facility, anyone would want to make sure that the name is cool, simple enough to be familiar to everyone, and that the name of the commercial facility operator is subtly appealing. For example, if the name of a facility ends in "Hills," as in Roppongi Hills or Omotesando Hills, it is clear that it is managed and operated by Mori Building, and if the name includes Tokyo Midtown, it is clear that it is a Mitsui Fudosan. Among such naming schemes that identify the operating entity, KITTE, located in Marunouchi, is an excellent example.
Although the name "KITTE" is written in alphabetical characters with a bit of pretension, "KITTE" refers to a postage stamp in Japanese, which has been used less and less in recent years. Although the use of stamps has declined in recent years, everyone is familiar with the stamps that certify prepayment of various postal service fees. Yes, KITTE is operated by Japan Post Real Estate, a subsidiary of Japan Post. Moreover, KITTE Marunouchi was originally the site of the Tokyo Central Post Office. The name KITTE comes from the fact that the company that operates the postal service built the commercial area on the site of the former post office. What an easy-to-understand name! It is simple, familiar, and the name is easy to recognize the company that operates it.
|Jul 2023 IN THE CITY TOKYO|
|CORRIDOR FIGURE MARUNOUCHI REFLECTION SHOPPING MALL|
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