I could see the Wako Clock Tower beyond the mother with her young child

Wako Clock Tower with a parent and child — Entrance to the subway in Ginza

Beyond a mother walking with her infant child in a hat, I see a building with a clock on it. It is the clock tower of Ginza Wako, which stands at the intersection of Ginza 4-chome. The Neo-Renaissance style building was built in 1932. In other words, it is a fierce warrior that has stood here for nearly 90 years without being destroyed even by air strikes during World War II.

The clock tower standing tall at the intersection of Ginza 4-chome is a symbol of Ginza, and anyone who has visited the area must have seen it at least once. In contrast to the building itself, which has such a strong presence, the company that operates inside the clock tower, Ginza Wako, has little presence. In fact, many people probably only have an image of it as a store that somehow sells luxury goods.

In fact, Ginza Wako is a store that sells luxury ornaments such as watches, jewelry, ceramics, bags, etc. from Japan and abroad, and does not deal in anything that a large number of people would want to buy. It doesn't do business with the masses, so it doesn't advertise for the masses. This is one of the reasons why it is not well known among the general public. You would think that it would be run by a humble company with a lot of money, but you would be wrong. Wako Corporation, the operator of Ginza Wako, is a subsidiary of a large Japanese company that everyone knows. The parent company is Seiko Holdings Corporation, which operates the watch business under the SEIKO brand, and the retail division of Hattori Watch Store, the predecessor of Seiko Holdings Corporation, is a separate company.

Even though they are in the same Seiko group, the brand name SEIKO and the brand name Wako have quite different images. If you didn't know them, you wouldn't think they were part of the same group. I don't know if it was intentional or unintentional, but this is a case that reminds us that brand strategy is difficult.

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