A large sign with the station name was posted on the retro station building at Tokawa Station

Since when, the world has been flooded with naming rights. In the past, naming rights were only available in the field of science, but now we find that naming rights are commonly sold outside of the scientific field. For example, the official name of the home stadium of FC Tokyo and Tokyo Verdy in Chofu, Tokyo, is Tokyo Stadium, but as a result of the sale of naming rights, it appears in the media as Ajinomoto Stadium. The Yokohama International Stadium in Yokohama is now called Nissan Stadium.

This trend is not limited to sports facilities; Choshi Electric Railway, which I rode on that day, sold the naming rights to the station name. As a result, Nakanocho Station is now called "Pearl Shop Tomoe-Nakanocho Station," and Kannon Station is now called "Kintaro Home-Kannon Station. While it is easy to understand that the names of companies and products are used as station names, which is in line with the purpose of the sale of naming rights, there are station names for which it is difficult to understand the thinking that went into the naming of the stations. Some station names, such as "Never give up, Choshi Station" and "Roswell-Kimigahama Station," may be interpreted in different ways, depending on what they are advertising or what they are trying to say.

Incidentally, the name of the Tokawa station in the photo is "Arigatou-Tokawa station". Perhaps it is an expression of gratitude to the passengers who took the train from Choshi Station, the starting station, to Tokawa Station, the terminus of the train.

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