Visitors at the Mitsubishi Ichigokan Museum were silhouetted as they eagerly admired the artworks

The number of exhibitions where photography is permitted is increasing. Although I have not been able to confirm this by numbers, my personal feeling is that the number is definitely increasing. For visitors to an exhibition, photographing a work makes them feel like they own it, even if it is only a simulation, and it is easier to talk about it with friends if they have a photograph. For exhibition organizers, having visitors take photos and spread the word on social networking sites is the same as having free publicity. The more visitors to the exhibition, the more profitable the exhibition will be for the organizer. As long as the works are not plagiarized, it is becoming more common for both visitors and organizers to recognize that taking photographs is beneficial to both parties. Furthermore, many museums in other countries allow visitors to take pictures, so the aim is to have foreign visitors enjoy Japanese culture in the same way that they enjoy their own country.

Photography was also permitted at the "Yoshiiku and Yoshitoshi: Two Rivals under Kuniyoshi" exhibition at the Mitsubishi Ichigokan Museum in Marunouchi, Tokyo. The sound of the shutter occasionally echoed in the room where works by Utagawa Yoshiiku and Tsukioka Yoshitoshi, two of the most famous ukiyoe artists of the final days of the Tokugawa shogunate, were displayed.

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